People wear facemasks as they walk through Herald Square on January 8, 2021 in New York City.
Angela Weiss | AFP | Getty Images
Macy’s on Tuesday reported fiscal fourth-quarter earnings and sales that outpaced analysts’ estimates and said that a strategic review has prompted the retailer to accelerate its turnaround plans.
It is rejecting calls from activist Jana Partners for it to split its e-commerce operations from its stores, following a similar move by Saks Fifth Avenue. Macy’s had been working with consulting firm AlixPartners to consider the best path forward for the business.
Macy’s shares closed the day down about 5% amid a broader market selloff.
During the holiday period, the department store chain said it brought in roughly 7.2 million new customers. Chief Executive Jeff Gennette said it was able to deliver the solid results despite Covid-19-related disruptions, supply chain issues, labor shortages and elevated inflation.
Here’s how Macy’s did in its fourth quarter compared with what analysts were anticipating, based on a survey compiled by Refinitiv:
- Earnings per share: $2.45 adjusted vs. $2 expected
- Revenue: $8.67 billion vs. $8.47 billion expected
Net income for the three-month period ended Jan. 29 grew to $742 million, or $2.44 a share, from $160 million, or 50 cents per share, a year earlier. Excluding one-time items, the retailer earned $2.45 a share, better than the $2 that analysts were looking for.
Revenue grew to $8.67 billion from $6.78 billion a year earlier, beating expectations for $8.47 billion.
Same-store sales, on an owned-plus-licensed basis, rose 27.8% year over year. Analysts were looking for same-store sales growth of 24.25%, according to Refinitiv. The metric was up 6.1% on a two-year basis.
Digital sales rose 12% year over year and increased 36% on a two-year basis. E-commerce represented 39% of net sales.
The company cited strong performance in categories including home, fragrances, jewelry, watches and sleepwear.
Macy’s also offered an upbeat outlook for fiscal 2022, calling for sales to range between $24.46 billion and $24.7 billion, which would be flat to up 1% compared with 2021. Analysts had been looking for revenue of $24.23 billion, which would have been a slight decrease from the prior year.
Macy’s sees adjusted earnings per share for the year to be between $4.13 and $4.52. That’s better than the $4.04 analysts were looking for.
The company said in a press release it anticipates positive momentum and strong consumer demand in the months ahead. However, it said macro challenges such as inflation, supply chain pressures and labor shortages will persist. It said its annual outlook takes this into consideration.
‘One integrated company’
Key to Macy’s turnaround has been winning back customers who had left the department store chain over the past decade for rivals such as Nordstrom and big-box chains like Target, or to shop directly from brands like Nike.
To maintain share of consumers’ wallets, Macy’s has invested in launching more of its own private labels, revamping its loyalty program, overhauling its website and opening smaller, off-mall shops with a more modern look. It has one concept called Market by Macy’s, and it’s also testing a smaller Bloomingdales store, Bloomie’s. Macy’s is also working on launching a digital marketplace where it can sell more third-party brands.
Gennette said Tuesday that Macy’s will accelerate all of these initiatives, and more. For example, Macy’s plans to open 10 small-format locations in 2022.
“We are more confident in our path forward as one integrated company,” he said.
Macy’s also emphasized that people who shop both in its stores and on its website are more loyal and bigger spenders. These people shop three to 3.5 times more frequently than people who just shop either in stores or online, rather than both, Macy’s said. They also spend 2.5 to 3.5 times more money.
Kohl’s has similarly been pressured to spin off its online business from its real estate. Nordstrom has, meantime, reportedly been working with AlixPartners to look at a spinoff of its off-price division, Nordstrom Rack.
Interest in these types of deals has mounted in the department store sector as outsiders seek to hive off what they view as the most valuable piece of the business. And during the pandemic, valuations of pure e-commerce retail companies soared as consumers shifted much of their spending online. But in recent months, that momentum has slowed and shoppers are back inside stores.
Shares of Farfecth, an online fashion platform, are down more than 50% already this year. The stock of another e-commerce apparel business, Revolve, is down 2%.
Telsey Advisory Group Chief Research Officer and CEO Dana Telsey said Macy’s operational improvements put the company in a position to capitalize on consumer tail winds this year.
Macy’s said that some of those tail winds include the fact that international tourism has yet to return to pre-pandemic levels. It also expects consumer demand to tick higher as more people return to offices and events in the spring and summer.
Gennette also teased that beginning next month, Macy’s plans to reposition its brand to help differentiate the department store chain in a cluttered marketplace. He said the Macy’s brand should be known for offering personalized style recommendations and expert fashion advice to consumers.
According to data from M Science, Macy’s had 18.6% of department store market share as of January, trailing Kohl’s at 21.6% and Nordstrom at 33.6%. Kohl’s has notably been losing share, however, M Science noted. And Macy’s is up slightly from the 18.1% of market share it commanded back in July, according to the report.
Also on Tuesday, Macy’s announced a new $2 billion share repurchase program.
Macy’s shares are down a little more than 6% year to date, as of Tuesday’s market close. Its market cap is $7.3 billion.
Find the full earnings press release here.