Ashish Chopra, a 27-year-old entrepreneur and a drag queen, was once in search of heels sooner or later for himself however could not to find any of his sizes. His mom, who was once already running at a shoes emblem, was once unsatisfied along with her task.
An concept sparked, and Ashish requested his mom why does not she get started designing heels for males.
Supporting LGBTQ Marketers
With this, they began BeUnic in 2019. This can be a community-oriented e-commerce platform that allows LGBTQ artists and architects to supply their services. It additionally works with a few of India’s perfect NGOs, strengthen teams and queer people to supply any more or less lend a hand the network would possibly want within the nation. From entrepreneurship to psychological well being strengthen, network occasions to prison recommendation, queer literature to mentorship, BeUnic has one thing for everybody.
“We lend a hand those marketers via list their merchandise on our web site free of charge and selling them to other folks international. They get orders from international locations like Croatia, Norway, the United Kingdom, the United States, Canada and many others. We additionally supply them small loans in the event that they need to get a hold of a brand new assortment and don’t have the assets for it,” Ashish Chopra, co-owner of BeUnic, instructed The Logical Indian.
“We additionally lend a hand in getting them B2B gross sales and company orders, putting in pop-up retail outlets with them at quite a lot of venues, and working paid advertisements on their behalf,” he added.
BeUnic’s assortment comprises all kinds of shoes, clothes, house decor, stationery and self-care pieces. Over 700 merchandise are indexed at the platform, made via greater than 27 LGBTQ marketers and architects from India.
Misconceptions About Platform
On the other hand, Ashish believes that folks nonetheless have sure misconceptions concerning the platform. “They really feel that this emblem is just for the LGBTQ network. The goods are made via queer other folks however are for everybody,” he shared.
Additionally, he stated, other folks choose purchasing rainbow t-shirts from famend manufacturers as they’ve extra outstanding names with extra advertising and marketing budgets.
“Those are manufacturers that hardly do anything else for the LGBTQ network, while we choose to rent such other folks, donate part of our gross sales to NGOs running on queer problems, and are looking to create consciousness via our occasions as smartly,” he added.
Long run Plans
Speaking concerning the plans, the younger entrepreneur stated that BeUnic plans to get into much more occasions to start out conversations about issues confronted via the LGBTQ+ network in India, get extra marketers and architects on board, spouse with NGOs to strengthen them and in addition (optimistically) lift funding so to rent extra people and scale sooner.
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