Basically, an SEO company Brisbane is defined as one independent organization that can help you in a big way in fully optimizing your online company. It can raise your rankings and implement search engine optimization solutions.
This is to ensure that your prospective customers will find you in their search for your products or services. The SEO company shall become your partner in their efforts to focus on the optimization of your website and pages.
The following is a short rundown of their optimization work and more. Their company’s efforts are varied but the main focus is always the optimization of your web site and its pages.
The search engine optimization is listed down in 5 parts, all important and all are contributors to the total SEO effort. They include standard desktop and mobile SEO, local SEO, voice SEO (YouTube) and reputation management. The SEO for both the standard desktop and mobile is keyword research on top. This is looking into the most relevant searches of people looking to have business with you.
Product info / target market
With the research, the company will then learn all about your products, your services and your target market for each one. The focus is on your best customers. Your partner company will then reverse engineer the process on how these people look for you.
There will also be a thorough research on your top competitors in your industry. Your partner SEO company will look into your competitors’ spending on PPC (pay per click) and the keywords they are naturally ranking for. If you carry a large number of products and services, the focus shall be on the certain areas of your offers, notwithstanding the product. The main criteria are profitability, less competition, unique offering and the highest conversion rates.
There will be a fine-tuning of each of your site’s pages, and optimizing them for the targeted keyword as they go along. This is done right after the analyses on your business and your site are completed. Once the pages had been fine-tuned, the work will shift its focus on improving the click-through rates of the pages. There will be some experimentation to find this out. Also, there will be moves from your partner company to make your site’s pages more appealing.
The main purpose is to keep the customers stay longer on the page. (This is valued by Google and considered as being one of the ranking factors.)
Off-page optimization (link building)
In tandem with the on-page optimization and keyword research is the building up the authority of the whole site in the perception of Google. Links from other relevant and highly-authoritative sites are considered the ranking factor for Google to decide on the possibility of putting your site on page 1 for your target terms.
This does not mean you are manually placing links on websites and pages that allows it. Google does not value these links. The best links are those that are earned by content and designed to build content that earns links. The content for your brand works best with data visualization, infographics, resources, industry statistics and case studies, including how-to tips.
Your partner company is experienced in looking for (and finding) other creative ways of encouraging other site owners, bloggers, and journalists to link to your site.
Check on the sites that has opportunities for you. It shall be a plus point if you are included as an expert reference (when journalists need this for their future pieces). These need to be researched daily because they can come and go out fast.
Guest postings are for sites that are looking for experts to post topics needed by their audiences. The company will hunt these and pitch them and win guest posting spots. Your brand and your expert are then featured in front of their audience.
The “mentions” means that your company and brand are mentioned online. In case where the mention is positive, the authors are reached out and properly thanked for the coverage. They also politely asked them to link back to your site for audiences to click through and visit.
Broken link building
Sometimes, your competitors err in deleting contents on their site that has already earned some links form other sites. If you have the same content, it shall be an opportunity of reaching out to the linking sites, letting them know about the missing content, and have them redirect it to your site.
In many cases, the site owners are only too happy to fix this because it provides a better user experience for their readers.
Stolen images and content
When your custom images and content are re-used on the Internet without acknowledgment to you, your company has tools and processes to detect this. You reach out to the person who did it and ask for an acknowledgement, Often, they will oblige.
If your blog is first to cover breaking industry news, journalists are also quick to reference you.
Your SEO company looks at link building as similar to Pay per Click (PPC).There are many ways to achieve your goal via link building.
We look at link building very similarly to how we look at Pay per Click (PPC): There are thousands of possible methods to achieve success. If tactics perform better than others, they can always be adjusted accordingly.
First, your company will do the initial audit on launch, but there will be monthly maintenance checks. These are to ensure that nothing is broken while you add new content to the site.
Page speed is also critical to Google and your visitors. Slow loading increases bounce rate and decreases conversions. This is one of the first aspects your SEO company will correct.
Robots.txt and Sitemap tools are to ensure that Google’s crawlers visit your priority pages as frequently as possible while ignoring non-critical pages.
If you deleted content on your site and other pages are linked to it, you have to update the links. Visitors get turned off with a “404 page” (not found).
Duplicates / weak spots
Similar documents are sometimes created unknowingly by the content management system across your site. Your company should scan for these and correct the situation as it happens. Google will reduce visibility of your site if there are too many of these.
Your company needs to identify the weak spots in your site preventing conversions and will look into 3 aspects of your site to look for common problems.
The first is HotJar, a heat map tool showing where visitors click and hover on each page and show scroll dept and records visitor sessions. The second on is Analytic. Google analytics can show you the pages that have unreasonable bounce rates, lack of conversion and exit rates.
The third is the heuristic best practices taken from 50 common problems that the company can audit for you to identify improvement areas.