- Consider The Marketing Funnel
The entire customer journey can be described by the marketing funnel. It’s the process every customer goes through during the customer journey. While there are plenty of unique variations of the funnel, there is one thing that remains constant throughout. No one is going to purchase something from you from the start.
This is only even more true when you talk about estate agents. Anyone who will need your services is going to have to know about you first. This is the awareness stage. Once you’ve made them aware of you, it’s time to build a relationship. No one is going to want to do business with someone they don’t know. This is where you try to make things easy for them to want to actively engage in business with you. Try to get to know them, get them to like you, and then you’ll find it easier to convert them.
This is generally the portion of the marketing floor plans that a lot of people ignore. Nowadays, the market is so competitive. Any estate agent needs to think much more about this stage of the funnel to improve their success rate. You need to think about ways you can add value to improve one’s position with bother vendors and customers. With proper execution, you can become the go-to person whenever the prospect looks to buy or sell a property.
- Optimise Your Site
Your website is crucial to the overall success or failure of your business. The main thing you want to focus on would be the organic optimisation of it. Conducting an SEO audit of your site is key. More people than ever before are going to Google to find a business they need. You need to ensure you are doing everything possible to make yours show up first when someone searches for buying keywords.
Keep in mind, that you cannot convert someone that doesn’t know about you. You need to get yourself ranking as high as possible within the search engines to generate traffic and convert prospects into clients.
You want your website to give a good first impression. Does your website do this?
The next thing you want to do is review it. You want to look at your website objectively and figure out if you can make any improvements. Does it load quickly? Does it offer good navigation? Having an unattractive website can turn prospects away from you instantly. It can also make you less trustworthy.
You want a website that:
- Includes professional-looking photography
- Has contact details
- Offers an overview of the benefits of working with you
- Offers a clear and quality call to action
These are only some of the major things you want your website to do. You want your site to present your business in the best possible light. It needs to attract buyers and make prospects think your business is the authority in the niche. Having quality photography is crucial because anyone selling their property is going to want their property marketed effectively.
- Video Marketing
There are several reasons you need to focus on adding video marketing to your mix.
- It’s great for SEO
- It helps you drive more leads
- People prefer watching videos over reading text and looking at photos
Despite all of these benefits, it’s still not being utilised as it should. A lot of estate agents aren’t actively using video marketing in their marketing mix. Using it is one of the best ways to get yourself to stand out from the rest of the competition.